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Redefining the Festival Model Forms an Unexpected Opportunity for Inclusivity

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Date: 25.05.21

This article has been powered by We are Europe*.

Author: Natálie Zehnalová

Picture Credit: Maurice Mikkers


The extended festival-free season has seen many people reminiscence of sweaty festival crowds, slow queues and spilt beverages with a nostalgic sadness. But does the future hold the capacity for mammoth events with a massive carbon footprint that have long constituted the prototypical image of a music festival? The involuntary halt offers an opportunity to consider what kind of festivals do we want to attend when it is possible again, whatever the exact date that will be.

Forced to alter their working processes, organizers succeeded at taking their events online and expanded the options of on-screen entertainment with various digital formats ranging from niche festivals to major showcases and branded mainstream events. Digital gatherings have shown that navigating a game-like environment can be an entertaining way to experience music and interact with other attendees.

AR and VR technologies open up exciting possibilities – in some genres, digitally enhanced performances might even work better than a traditional concert setting. While most festival-goers agree that digit...

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