Tech

Festivals Going Virtual : New Realms and Hurdles of VR and Digital Events

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Date: 25.06.21

This article has been powered by We are Europe*.

Author: Marie Dapoigny

Photo Credit: London Warehouse Events

It’s 8:30pm on the Saturday of Easter Weekend, and an enthusiastic crowd of avatars, some realistic human shapes dressed in colorful and futuristic clothing, and some more whimsical, like a giant emoji aubergine or a giraffe with large sunglasses and a purple dungaree, invades the dancefloor of the Great Gallery at the first edition of Tobacco Dock Virtual. All ready to party.

On the stage stands the real-life, holographic figure of Tim Reaper. The British DJ visibly delights his perky public with a fierce jungle selection. All over the room, digital ravers are showing their best dance shapes in the swinging beams of red lasers and yellow lights. I’m attentively watching my own avatar burn the floor with acrobatic moves whilst sipping a glass of cider in the comfort of my office chair. Someone yells a loud ‘BUYAKAAAA’ in my right ear.

Welcome to the “partyverse” of 2021. 

London Warehouse Events @ We are Europe
Tim Reaper © London Warehouse Events

Virtual spaces. New dawn or deja-vu?

The place looks familiar: it is a perfect 3D replica of the room many festivals-goers have visited in the famous warehouse...

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