In recent years, the podcast scene has exploded in most European countries. Praised for its intimate and personal approach, podcast is a medium of expression and experiment for many independent creatives. Is this new trend around podcasts going to threaten independent producers? How can the independent podcast scene be cherished and protected? Focus on the Italian podcast scene, its dynamics, evolutions, and players.
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Author: Federica Manzitti
Anyone arriving at Rome’s Fiumicino airport these days will find themselves standing before a giant whale skeleton. It’s not evident from afar, but upon drawing closer, one perceives that around this sculpture by the designer, Marcantonio, there will be an “audioport”, a place to listen to and enjoy audio productions. This derives from an agreement between Aeroporti di Roma and Chora Media, an Italian podcast company founded in 2020. On the other hand, anyone who debarks at Milan’s central train station will find, on the stairs, in maxi format, advertising for Loud, the first social media app that claims to be based “on collaborative podcasting entirely Made in Italy”, launched in February 2...
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