Tech

Blending Physical and Digital Experiences to Create New Festival Mechanisms

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Date: 25.05.21

This article has been powered by We are Europe*.

Author: İrem Erkin

Photo Credit: Jordi Sellas


When summer hits Barcelona, you know it's time for Sónar. Since years, our friends visit us in Barcelona to share this experience. It is our ritual to meet in Mariano’s (editor's note - author's best friend) flat, get prepared, review our artist lists, stage routes, listen to new albums and refresh memories of abandoned favorites in festival’s line up.

All this to live that particular millisecond... The very moment, when you enter the festival area, clashing with the immense power of music, travelling all around your body, transforming into a rollercoaster speeding in time frames, memories of people, places, fragments of life, bringing in, in its last wagon attached or new emotions...

For 400 days, we have been longing for those euphoric miliseconds, in our lives. Facing the global dystopia have arised fear, obscurity and desperation. Physical world left its legacy to virtual, and through digital tools, we had to re-construct everything human, and recollect memories of the pre-pandemic days, on a simulated reality. Music festivals is one of the cornerstones of our, now vague, soci...

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