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Author: Isabel Roudsarabi
Photo Credit: Sascha Krautz
“Ten years from now, sustainability won’t be an option. It will be a must-have”, member of the European Parliament Dr. Christian Ehler said recently in a panel at Eurosonic Noorderslag 2021. Festivals that didn’t comply to the future standards in mobility, energy or infrastructure, couldn’t take place anymore, so says the politician.
And it’s not just sustainability. It’s inclusion, it’s diversity, it’s innovation, it’s taking a stand for our values and against any kind of discrimination or marginalisation. Just as our society is rapidly changing, the live events we visit will have to change with it and Covid might just have been the trigger, granted us the opportunity, to do so.
By any means, I don’t want to deny that it’s been a rough year for the industry and it will still be in the months to come. People have lost their jobs, their livelihoods, mental illnesses have peaked, not just in the music community. But what I want to focus on, is the wake up call, that is the other side of this pandemic. It’s opened up the “opportunity that we’ve not just been running the treadm...
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