Punctuated by its recent history of war and independence, and also the worldwide context post Covid-19, Kosovo’s ‘young’ media landscape is characterised by significant rivalry and limited funding opportunities. Within the global need for media renewal and a constrained Kosovo’s advertising market, the challenge of independence is a tough business, but highlights the resilience of its media outlets.
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Author: Gentiana Paçarizi
The newsroom of the KOHA media group —which includes the KohaVision television channel, online portal Koha.net, news channel Arta and now online-only newspaper Koha Ditore— has struggled to retain staff in the face of competition from new media outlets that offer larger salaries for staff.
“Every time a new television channel is started, journalists, cameramen, and editors are targeted and offered higher salaries” said Brikenda Rexhepi, editor-in-chief of KOHA. “We have faced this challenge many times, but the good thing about KOHA is we have always had a very strong team of editors who have developed young journalists.” Between 2000 and 2010 there were fewer media outlets competing and financial struggles w...
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